Professional Journey
2020 - Present
Global Director of Product Design, Payments Experiences & Lower Funnel
Decathlon Digital | Amsterdam
Co-leading a 100+ person multidisciplinary product organization across four international hubs, with end-to-end ownership of Product Design spanning Research, Content, and Digital Design across purchase, payments, post-purchase, and identity experiences.
Mar 2017 – Feb 2018
Product Design
& Team Lead,
Localization
Decathlon Digital | Amsterdam
Led localization of Booking.com's product across 43+ languages, adapting experiences to local markets and cultural context.
Dec 2021 – Aug 2024
Senior Product
Design Manager,
FinTech
Booking.com | Amsterdam
Led a distributed design and research organization of 30+ across Bangalore, London, Amsterdam, and Shanghai, setting design vision and strategy for partner and customer payments and regulatory technology across 20+ cross-functional teams supporting over $200B in transaction value.
Aug 2015 – Mar 2017
Product &
User Experience
Designer
Booking.com | Amsterdam
Designed property page experiences across mobile app, mobile web, and desktop. Ran 30+ experiments improving code reusability, contributing over €1M in incremental transaction value. Set up and ran Booking.com's first live user-intercept testing program.
Feb 2018 – Jun 2021
Product
Design Manager,
Payments
Booking.com | Amsterdam
Owned design vision and strategy for the core payments component — effectively Booking.com's payments design system — built product-agnostically for use across every vertical (Flights, Accommodations, Cars, Attractions) and partner integration, supporting over €150B in transactions
Mar 2013 – Jun 2015
UI/UX Designer
& Front-End
Engineer
Squad Digital | Nairobi
Product, brand, and front-end design for Sub-Saharan Africa's largest digital agency at the time. Redesigned the Kenya Airways website, implementing responsive and accessibility standards. Co-led the Safaricom brand redesign and led the digital creative team for the Standard Chartered Dubai account.